New Life For Neustar? CEO Lisa Hook Eyes Expansion, Brand Repositioning

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Since getting acquired for $2.9 billion by private equity firm Golden Gate Capital last December, marketing services firm Neustar had been mum on its plans as a newly private company. After the acquisition closed last month, CEO Lisa Hook said Neustar has been busy repositioning its brand and identifying a new go-to-market sales strategy. “WeContinue reading »

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