How do you go from being the supporting act to the star of the show? That's one marketing challenge of...
Mascot
A “fun, football-loving” penguin named Tazuni has been revealed as the official mascot for the FIFA Women’s World Cup to...
Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using...
Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph,...
If there's one thing grocery shoppers probably don't expect in the deadly dull bread aisle, it's a Spinal Tap-like encounter...
Fintech startup Credible, looking to compete with legacy players like LendingTree, is launching its first national ad campaign and introducing...