Burger King's polarizing but jury-beloved "Moldy Whopper" campaign--whose stint on the awards circuit was delayed because of pandemic-related postponements--continued its...
MasterCard
As the pandemic pushes the global economy closer to a cashless society, Mastercard has teamed up with Waze to help...
As the Chief Marketing and Communications Officer of Mastercard and President of the Healthcare Division, Raja Rajamannar discusses how creating...
Marketing, once largely a creative occupation, now requires understanding of data, tech and business. And many CMOs don’t have the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viacom Nabs Pluto Viacom will acquire free, ad-supported streaming...
While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to...
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...