With MaxPoint, Valassis Digital Closes The Loop On Omnichannel Media

Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, whichContinue reading »

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Ad Network MaxPoint Goes Private Under Valassis In $95 Million Deal

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Digital marketing platform Valassis acquired ad network MaxPoint for $95 million, the companies said Tuesday. Read the release. Valassis itself was acquired by private equity firm Harland Clarke Holdings in 2013, and it will take the public company MaxPoint private. “The acquisition of MaxPoint … will create greater strength in managing integrated media delivery campaignsContinue reading »

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