Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...
measurement
Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns....
Publishers, prepare yourselves for another Facebook organic reach reality check.Starting Monday, Facebook will finally begin measuring organic page reach the...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
Ever click on an ad by mistake? You and the rest of internet-connected humanity.On Tuesday, Facebook said it’s going to...
Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at...
Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the...
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when...