There's no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand...
measurement
The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns....
Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures....
There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has...
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at...
There isn’t going to be one single resolution to the measurement debate. The TV market will most likely end up...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party...
MadHive, the CTV ad buying platform, announced a $ 300 million investment from Goldman Sachs. It hopes to add more...