Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures....
measurement
There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has...
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at...
There isn’t going to be one single resolution to the measurement debate. The TV market will most likely end up...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party...
MadHive, the CTV ad buying platform, announced a $ 300 million investment from Goldman Sachs. It hopes to add more...
Amanda Lane has joined Nielsen’s New Zealand Commercial Team as Director of Media Measurement. Lane has more than 25 years’ experience...
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes,...