Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the...
measurement
NBCUniversal is making its annual case for bigger streaming ad budgets at One24, NBCU’s annual ad tech and data dog...
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has...
Advertising planning and measuring tool Calibre has integrated with MediaWorks and JCDecaux, significantly expanding its capabilities in the Out-of-Home (OOH)...
AUCKLAND, Today: JCDecaux New Zealand enhances Calibre for measuring airport terminal reach in Auckland, Christchurch, and Queenstown. Integration with LANDMARKS...
The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain...
Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their...
Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered...
2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to...
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...