HyphaMetrics had barely taken its first steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four...
Measuring
Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay...
With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of...
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences...
For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from...
In programmatic, it’s a given that low-quality, invalid or non-brand safe impressions are part of the mix. Which is why...
As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are...
As our industry seeks better ways to understand the size of audiences across platforms, audience reach continues to dominate the...
Many marketers think of cost per acquisition (CPA) as the holy grail. But a better metric to consider is the...
TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in....