TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences...
Measuring
For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from...
In programmatic, it’s a given that low-quality, invalid or non-brand safe impressions are part of the mix. Which is why...
As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are...
As our industry seeks better ways to understand the size of audiences across platforms, audience reach continues to dominate the...
Many marketers think of cost per acquisition (CPA) as the holy grail. But a better metric to consider is the...
TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in....
Signal loss is less stressful for CPG companies, since they historically lack a direct relationship with their customers, at least...
Robin McDonnell, Chief Executive Officer of Phantom Billstickers, has returned from the World Outdoor Organisation congress with a fresh perspective...
In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. A similar shift...