Terri Collier is returning to FCB Media, having been appointed as the agency’s new General Manager, effective immediately. The newly...
media
Verizon Media is expanding its long-standing ad sales arrangement with Microsoft as the telecom giant's ad-tech unit looks to solidify...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A period of unprecedented change across media, marketing and tech has left the industry with burning questions at the outset...
The News Publisher’s Association (NPA) have announced that entries are now open for the 2021 Voyager Media Awards. A number...
Could addressable ads for live nationally broadcast linear TV be coming soon? Incremental progress in that direction happened Thursday when...
Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic),...
SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead...
Marketers are rushing into the fast-growing connected TV space, where publishers facing competition from distribution partners are starting to offer...
T-Mobile will have a new agency partner to handle its media buying and planning in the U.S., ending relationships with...