Much like management consultants lean on tried-and-true project frameworks to solve problems, so does the IPG Mediabrands agency Initiative. For...
media
The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention. The post Sharethrough...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Switching Gears Peloton stock has plummeted more than...
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was...
We're kicking off Season 2 of Everything Is Better With Creators with Kaya Yurieff, creator economy reporter at The Information....
Adobe's media review concluded this week with its decision to split its approximately $ 500 million global b-to-c media business...
New Zealand Media and Entertainment (NZME) has been appointed as the exclusive media partner for the largest fashion event in...
AUCKLAND, Today: Despite their differences, social media platforms and out-of-home media are natural soulmates, researchers discovered in a major US...
Fuse Media is bringing DEI to the forefront of its upfront strategy. Today, the Latino-owned entertainment company announced its 2023-24...
Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing...