Dish, the popular food and lifestyle magazine published by SCG Media, has launched a new Digital Out of Home (DOOH) campaign with Go Media, which has been gracing big screens throughout major cities across the nation.
The DOOH campaign, which features Dish’s mouthwatering creative, brought digital billboard platforms to life in Auckland, Christchurch, and Wellington, with the goal of engaging foodies and readers alike.
The move is part of Dish’s ongoing efforts to expand its reach and engage with a wider audience, while also showcasing the brand’s unique style and aesthetic.
Dish editor, Sarah Tuck, says the DOOH platform is an ideal fit for the magazine due to its highly visual nature, which is brimming with photos and recipes.
Tuck also believes it is beneficial for Dish’s audience to see the brand showcased in unexpected places.
“It is wonderful to get that extra brand exposure. I like the idea that people are seeing a food title on their way home from work when they are hungry and thinking about what to make for dinner.”
She says there are plans for more OOH campaigns in the future for sister publication Good magazine as it experiences growth as a brand.
Parris Downey, Head of Digital at Go Media says the Dish campaign is a great example of keeping it simple and reaping the rewards.
“Dish’s creative is clean, bold and driven by exceptional imagery with a clear call to action – a combination which is extremely effective in a mass reach visual channel like DOOH. It’s a literal feast for the eyes!”
The post Dish serves up ‘feast for the eyes’ with new DOOH campaign via Go Media appeared first on stoppress.co.nz.
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