The people who know how best to market to college students are other college students – and that’s doubly true on...
media
AUCKLAND, Today: Goodman Fielder has teamed up with media agency Together to handle its media planning and buying across all...
The new Omnicom Media leadership structure includes only a small group of former IPG executives, according to a document viewed...
IPG’s Top Media Exec Is Out as Omnicom Merger Shakes Up Leadership Ranks—Read the Internal Memo Here
Eileen Kiernan, the leader of IPG Mediabrands, is stepping down from her role as the firm is absorbed into former...
You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams at...
PHD Aotearoa has collaborated with The Spinoff to launch a five-part podcast series. The podcast features PHD’s cross-disciplinary experts speaking...
Insiders speculate on retail media acquisition targets amid Omnicom's acquisition of IPG closing. Adweek Feed
Amid disruption, the industry still has reasons to be hopeful—and maybe even excited. Adweek Feed
The Daily News Roundup will return on Monday 12/1, as the AdExchanger team will be too stuffed with Thanksgiving turkey...
Independent digital advertising network Scroll Media has revealed that its clients are on track for exceptional Black Friday and Boxing...