MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent...
MediaMath
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded...
Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions.Could one...
MediaMath is flush with cash and ready to ignite consolidation in ad tech.Thanks to a $225 million investment by private...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow The Trends Mary Meeker delivered her famous “Internet...
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot...
The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the...
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than...
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a...