As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
Media’s
Retail media is having a moment. Global spending in the category is expected to hit $ 140 billion in 2024,...
Despite efforts at consolidation, traditional agency holdcos remain fragmented on the inside and often confusing to marketers on the outside....
Entertainment publisher BuzzFeed Inc. quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the...
Advertising on all Metlink buses, trains, and station platforms will continue to be provided by Go Media with the outdoor...
Last night eight agency bands battled it out at the 14th annual Battle of the Ad Bands hosted by Flying...
AUCKLAND, Today: After a successful inaugural year of their Good Impressions initiative – donating over 65 million impressions to 12...
Su Kwon of Publicis Media on where DOOH is today and where it's going. Kwon will speak at AdExchanger's Programmatic...
How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led...
AUCKLAND, Today: 12 months into its Good Impressions initiative, the company has announced that its clients have donated 57 million...