Programmatic is a journey – and most advertisers need a copilot. But the advice they get is often too narrowly focused...
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Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
Are you tired of SPACs already? Too bad! There are more SPACs. Another market entrant is the performance advertising company...
According to many recent reports, Facebook and Twitter make up for the vast majority of misleading quotes about vaccines. There...
Fintech startup Credible, looking to compete with legacy players like LendingTree, is launching its first national ad campaign and introducing...
This year's Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by...
Who's delivering the best performance in ad tech and mar tech? No one is more qualified to answer that question...
The invite came over text a couple weeks ago--"I'll be in NYC for a few days. Happy hour?" It was...
Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a...
Last week MediaWorks announced the appointment of three new Agency General Managers to its commercial team. Anna Magasiva, Sarah Jones...