WPP Brings J. Walter Thompson Into The Future By Merging It With Wunderman

WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a new entity called Wunderman Thompson. Wunderman Thompson will employ 20,000 people in 200 locations across 90 markets, according to Adweek. Wunderman’s newly minted global CEO Mel Edwards will lead the agency, while JWT global CEOContinue reading »

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How New CEO Mel Edwards Will Build On Wunderman’s Momentum

Wunderman global CEO Mel Edwards has big shoes to fill. Last Thursday, the CRM and digital agency said it would replace CEO Mark Read, recently named CEO of WPP, with Edwards, who previously led the agency in EMEA. Read is credited with turning Wunderman around from a legacy direct marketing company into a digital powerhouse.Continue reading »

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