In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable...
Memorable
When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that...
Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost...
This year's IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements,...
What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content...
On this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI, Shannon Miller,...
For years, walled gardens made it practically impossible to build alternative advertising analytics or launch creative testing startups. What analytics...
Tricia Melton affectionately refers to her CMO role as being "a kid in a candy shop" and, considering the brands...
The end of an advertising era has come: Bud Light is wrapping up its relationship with Wieden+Kennedy after a seven-year...
Burger King has decided to part ways with agency David after the fast-food chain named independent agency O'Keefe Reinhard &...