Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall

When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald’s logo trounced the Christian cross: 88% of consumers identified the golden arches, compared to 54% who could identify the religious symbol. In today’s attention economy, the potency of logos is crucial, especially for…
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