The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM...
meredith
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Find Your Brand VoiceVoice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little...
What’s it like to integrate a $2.8 billion acquisition? After closing its purchase of Time Inc. almost nine months ago,...
It’s not how many people you know. It’s how many you know well.Meredith prioritizes depth over breadth: The company posits...
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake.“And it’s for advertisers that...
One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales...
Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients...
Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to...
The magazine industry is consolidating in the face of multiple challenges.Rather than the newsstand, competition is coming from social platforms....