As the publisher that’s all about comfy, organized homes, recipes, gardening and decorating, Meredith’s content has been especially relevant during...
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The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing...
Meredith’s overall Q2 ad revenue grew like gangbusters, but digital ad revenue performance was draggy – and will likely be the...
The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Find Your Brand VoiceVoice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little...
What’s it like to integrate a $2.8 billion acquisition? After closing its purchase of Time Inc. almost nine months ago,...
It’s not how many people you know. It’s how many you know well.Meredith prioritizes depth over breadth: The company posits...
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake.“And it’s for advertisers that...
One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales...