Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major...
Metaverse
As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what...
How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Meta kicked off two new marketing campaigns Tuesday aimed at highlighting the benefits of the metaverse. "The Impact Will Be...
When Complex Networks debuted the first iteration of ComplexLand, its video game-like virtual musical festival, at the height of the...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Journey...
Samsung is teaming with pop star Charli XCX for its latest foray into the metaverse with a new Roblox game...
As part of its ongoing bid to get more boys and girls playing soccer, UEFA is meeting them where they're...
Fortnite maker Epic Games is steadily putting together the building blocks of its significant metaverse endeavor, which will focus on...