The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not...
Metric
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Unproduction Ad agencies are among the early...
As our industry seeks better ways to understand the size of audiences across platforms, audience reach continues to dominate the...
Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser,...
The online ad tech startup Adelaide raised $ 2 million its first investment round from a crew of industry angel...
British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across...