Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click...
metrics
Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page...
As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Meet The Metrics appeared...
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption...
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads....
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving...
Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here. If...
Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online...