The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption...
metrics
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads....
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving...
Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here. If...
Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online...
Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes...
Brands want to be more sustainable, but they're also under pressure to hit revenue goals in a tough market, and...
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on...
Just because a channel isn’t where the final transaction happens doesn’t mean it’s not a performance channel. Connected TV is...