Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last...
metrics
You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines...
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider...
Billie Media is set to change the local Digital Out of Home (DOOH) landscape this year with a new tool...
Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week's addition of Reels...
Sometimes the most creative aspect of a campaign is its results. I've seen success measured in the number of phone...
Elise StiefermanDirector of Marketing & Business Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of...
It’s a familiar story – He picked up a new pandemic hobby, while finding pockets of time away from small...