Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on...
metrics
Just because a channel isn’t where the final transaction happens doesn’t mean it’s not a performance channel. Connected TV is...
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including...
The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been...
Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms....
Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads. The post Can Attention Metrics...
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven...
Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last...
You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines...
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider...