Advanced TV Tactics: Pieces Of A Holistic Media Strategy

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. As the annual network upfront presentations concluded, agencies and advertisers were strategizing on how to best act on the series of announcements, products, tools and data that promiseContinue reading »

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Podcast: Michael Bologna Changes The Channel

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Michael Bologna has been a key player in the unfolding story of advanced television since the beginning. He spent the first 21 years of his career at GroupM, most of it in so-called “emerging media,” a term that gradually came to include the clunky oldContinue reading »

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Addressable Television: We Know It Works, But Is It Getting Easier?

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. There are two pressing questions that continue to raise debate in addressable television circles across the industry. When will national inventory enter the supply chain? And is theContinue reading »

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As Agencies Ramp Up Advanced TV, Will Business Models Resemble TV Or Digital?

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Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated department in Modi Media. IPG Mediabrands’ Cadreon, Dentsu Aegis’ Amplifi, Omnicom and Publicis Groupe also have added expertise. Even independent agencies like Horizon Media are building out advanced TV centers. “Advanced TV”Continue reading »

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