Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Asking About Acxiom IPG outperformed its peers in Q2...
Michael Roth
IPG’s $2.3 billion acquisition of Acxiom Marketing Solutions will transform the holding company’s services around its clients first-party data, said...
IPG beat the holding company sector in Q2 with a strong organic net revenue YoY increase of 4.6% to $1.95...
Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth.Rather, he sees it as...
After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call...
IPG purges its media plans of any ad tech companies that fail to provide value.“We’ve been talking to all of...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM...
IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of...
Spending cuts in the CPG sector had a negative impact on revenue growth at IPG this past half year.The holding...