2017: The Year The Holding Companies Fell To Earth

AdExchanger |

The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analystContinue reading »

The post 2017: The Year The Holding Companies Fell To Earth appeared first on AdExchanger.

Read more

How Four Agency Holding Companies Are Upping Their Consulting Skills

AdExchanger |

One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategyContinue reading »

The post How Four Agency Holding Companies Are Upping Their Consulting Skills appeared first on AdExchanger.

Read more

IPG Reports Soft Q3 As Clients Move Away From AOR Relationships

AdExchanger |

IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of working project by project. Unfortunately for IPG, that business model doesn’t provide a consistent revenue stream, as it gives clients the ability to stop their projects. “During the third quarter, several of our largest clientsContinue reading »

The post IPG Reports Soft Q3 As Clients Move Away From AOR Relationships appeared first on AdExchanger.

Read more

IPG Attributes Negative Q2 And H1 To CPG Spending Cuts

AdExchanger |

Spending cuts in the CPG sector had a negative impact on revenue growth at IPG this past half year. The holding company saw revenue decrease in both Q2 and H1 at -1.7% to $1.9 billion and -0.6% to $3.6 billion, respectively, the company announced on its earnings call Tuesday. Growth at Mediabrands and McCann WorldgroupContinue reading »

The post IPG Attributes Negative Q2 And H1 To CPG Spending Cuts appeared first on AdExchanger.

Read more

How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens

AdExchanger |

Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president at Cadreon. “I don’t see that changing.” As president of a global trading desk, it’s Kumar’s job to follow the consumer across these walls as he orContinue reading »

The post How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens appeared first on AdExchanger.

Read more