Just two weeks after its selection as Netflix’s ad sales partner of choice surprised the entire media and ad tech...
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Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating...
Martin KihnAdExchanger ContributorThis article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s...
After weeks of speculation, Netflix tapped Microsoft as its partner for its upcoming ad-supported tier. Netflix hopes to debut its...
Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net! Corks are popping in Redmond, Washington,...
Only 0.01% of images posted to Twitter include alt text, and only a few of the top 50 accounts on...
Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising...
Microsoft 365 became the first brand to introduce a community effect organically on TikTok, and it was built by the...