Adjust raised $227 million in funding – and there’s no need to adjust your screen on the amount.The monster round,...
mobile attribution
For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said...
Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid...
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?It’s hard to...
The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done.Confusion and wrongheadedness in...
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to...