Anatomy Of Mobile Ad Fraud: Web Vs. App

This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Part I: “2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud” Part II: “MobileContinue reading »

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Mobile Data Has A Quality Control Problem

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This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story: “2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud.” MobileContinue reading »

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Ubisoft On Why Devs Need More Than Data To Ferret Out Fraud

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Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming giant Ubisoft, whose titles include “Assassin’s Creed” and “South Park: Phone Destroyer.” Fraudsters know how to hide behind the numbers. “Some people might not look to see what’s happening after an install,”Continue reading »

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2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud

AdExchanger |

This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Ad dollars are flowing to mobile and fraudsters have noticed. App-install fraud alone is estimated to have cost mobile marketersContinue reading »

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Google Shares Play Store Data To Stamp Out Mobile Click Injection Fraud

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Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution platform Tune is an early adopter. The API, which was fully integrated into Tune’s platform Monday, enables Google to share data with partners about the exact time an app install is initiated in the PlayContinue reading »

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Tune Aims To Help Marketers Stop Fraud Mid-Flight

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Fraud fighting takes teamwork. Mobile measurement and attribution platform Tune rolled out a fraud prevention solution on Thursday that aims to help marketers and ad networks share campaign data and take action on it in real time. “Marketers and their ad partners need to collaborate rather than finger point; there’s enough blame for everyone toContinue reading »

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