Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic.“There’s a lack...
mobile growth
Jayne Pimentel, senior director of growth marketing at DraftKings, will speak at AdExchanger’s upcoming Programmatic IO conference taking place April...
Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and...
There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel,...
The growth and product teams at delivery service app Postmates count on the same types of data to do their...