Growth Gurus From The Gaming World Are In High Demand At Brands

Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense. App publishers are spending more on performance marketing, and those running user acquisition at gaming companies are some of the most data-driven mobile marketers in the biz. “Gaming professionals haveContinue reading »

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A Rare Peek Inside The Tech Stacks Of Two Mobile Marketers

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There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth at IMVU, said at the Mobile Growth Summit in San Francisco last week. Although most mobile growth marketers would rather build than buy, nearly every app relies on a constellation of third-partyContinue reading »

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Postmates Relies On Streaming Data To Deliver Positive Experiences On Demand

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The growth and product teams at delivery service app Postmates count on the same types of data to do their respective jobs: in-app behavior data, engagement data, location data and campaign data. All those data points, however, have to flow seamlessly for Postmates to balance the needs of its users, merchant partners and 65,000 couriersContinue reading »

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