AUCKLAND, Today: YS has strengthened its digital leadership with the appointment of Ginny Woo as Digital Marketing Manager, adding further...
Model’
Kiwibank has a new agency model, made up exclusively of independent, New Zealand-owned agencies. Following five years of rapid growth, Kiwibank...
AUCKLAND, Today: TVNZ will roll out its co-viewing audience model next month, giving advertisers and agencies a clearer picture of...
A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to...
AUCKLAND, Today: Art of the Possible has launched in New Zealand and Australia, giving ambitious brands direct access to senior...
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed...
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is...
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...
Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...