Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed...
Model’
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is...
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...
Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...
The city-based podcast and newsletter media company City Cast is on pace to generate $ 3 million in revenue and...
In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: America’s Next Top AI Model...
Retail media may be hot right now – but retail search is a bit of a hot mess. Brands bid against...