Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is...
Model’
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...
Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...
The city-based podcast and newsletter media company City Cast is on pace to generate $ 3 million in revenue and...
In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: America’s Next Top AI Model...
Retail media may be hot right now – but retail search is a bit of a hot mess. Brands bid against...
Sports publisher The Sporting News raised $ 15 million in Series A funding in September, in large part because of...