AI search is a very different animal from traditional search. You can’t buy your way to the top of a...
Models
As interest in marketing mix modelling grows, the industry must focus on trustworthy models that empower better marketing decisions, writes...
Of all the creative assets in a brand marketer's toolkit, few are as humble (or essential) as the lifestyle photo--those...
In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In...
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and...
I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions...
What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent...
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...