In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In...
Models
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and...
I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions...
What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent...
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
Following the success of the all-new Honda ZR-V launch, Honda New Zealand has relaunched its sixth generation CR-V with three new...
Some people make it look easy. Take Jose, a suave guy who is unfazed by bumps in the road. A...
For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and...