Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter...
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Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its...
Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to...
Snap Audience Network, Snap Inc.'s mobile ad network, is now a supported mediation partner of Twitter-owned mobile monetization platform MoPub....
Twitter's MoPub mobile monetization platform is celebrating its 10th anniversary by sharing its Next 10 list of 10 clients and...
Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still...
MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data.Historically, that type of data...
This article is sponsored by MoPub.The use of user-level data is getting a lot of attention in the mobile in-app...
This article was produced in partnership with MoPub. As time spent in mobile apps continues to soar, in-app ad spend...
In-app header bidding is coming to MoPub.On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to...