MoPub’s New SDK Helps Apps Tie User Value To Ad Spend

MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data. Historically, that type of data – which lets user acquisition managers attribute revenue and lifetime value to specific users at the impression level – has been hard to come by. Most third-party ad networks haven’t been set up toContinue reading »

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Leveraging User-Level Data: What Mobile Publishers Need To Know

This article is sponsored by MoPub. The use of user-level data is getting a lot of attention in the mobile in-app space today. More app publishers are leveraging paid user acquisition to attract and retain users. To differentiate in an increasingly competitive market, publishers need to be able to identify profitable campaigns from loss-making ones.Continue reading »

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Fighting Fraud In A Mobile-First World: How Marketers Can Stay Ahead Of In-App IVT

This article was produced in partnership with MoPub. As time spent in mobile apps continues to soar, in-app ad spend has followed. In fact, in-app’s share of mobile video advertising alone is projected to grow to 84% by 2023, according to a report by Forrester. Yet despite steady growth in this category over the lastContinue reading »

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MoPub Is Working On Its Answer To In-App Header Bidding

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In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly a dozen publishers are testing the solution. The closed alpha test does not have a set end date. Until now, advertisers could buy MoPubContinue reading »

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Mobile App Bidding And The Next Horizon Of The Waterfall

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Casie Attardi Jordan, director of professional services at MoPub, a Twitter company. Casie will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. While adoption of header bidding has gained traction on desktop, the staticContinue reading »

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Podcast: Checking In With Twitter’s MoPub

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth on changes in the mobile app ecosystem – and how the Twitter-owned exchange has responded to them. For one, the number of apps isn’t growing as fast as it once did, and the publisherContinue reading »

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LinkedIn Rolls Out An Audience Network To Serve Sponsored Content Off-Platform

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LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond the main LinkedIn site. These properties include desktop placements on MSN and Outlook.com, as well as third-party publishers through integrations to exchanges like MoPub, Google’s AdX, Rubicon and Sharethrough. LinkedIn hopes to increase adContinue reading »

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MoPub Bakes Viewability Measurement From IAS And Moat Into Its SDK

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MoPub is getting very cozy with its viewability vendors. On Thursday, the Twitter-owned mobile ad exchange released the latest version of its SDK, bundled with viewability support from Integral Ad Science and Moat. MoPub’s SDK is integrated with just shy of 50,000 apps. As the buy side bangs the drum on independent verification and uniformContinue reading »

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