Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as "content." That reductive,...
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Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy...
Public perception can make or break a company. It's the job and responsibility of a public relations expert or team...
Everyone has their preferred way of working out according to their strengths and goals. Going to the gym can be...
Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023,...
The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with...
As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad...
Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...