Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and...
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Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host...
When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This...
Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly...
Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pwnership Funimation, a Sony-owned online anime show library,...
If you're looking for evidence of how deeply celebrities have permeated Super Bowl ads, let's make a random comparison. In...
While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny...
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure...
At $ 7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those...