We're kicking off September with a roundup of the latest agency moves, partnerships, and initiatives making headlines this week across...
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A large part of working in marketing and advertising centres on hope, says Colenso BBDO Chief Creative Officer Simon Vicars....
Disney has found itself in the middle of another major TV carriage dispute, but this rift goes deeper into the...
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers...
To continue its recent growth, the NFL can't just say its game is for everyone: The league has to show...
Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred...
Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that...
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...
Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising's annual revenue...
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out...