For the second year, Sephora and TikTok are partnering on a program to help beauty brands make better, more inclusive...
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This week's roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar,...
This week's roster updates feature some exciting new hires and leadership moves as agencies continue to build out their creative,...
We're kicking off September with a roundup of the latest agency moves, partnerships, and initiatives making headlines this week across...
A large part of working in marketing and advertising centres on hope, says Colenso BBDO Chief Creative Officer Simon Vicars....
Disney has found itself in the middle of another major TV carriage dispute, but this rift goes deeper into the...
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers...
To continue its recent growth, the NFL can't just say its game is for everyone: The league has to show...
Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred...
Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that...