Burger Town, a fictional chain with a logo that resembles Burger King's, has been featured in Activision's Call of Duty...
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The industry has long moved past the idea that advertising only exists in a handful of silos, like TV, print...
Enthusiasts from every media, TV, film and comic fandom imaginable assembled this past weekend for New York Comic Con (NYCC),...
Pedro CamposFounder “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution...
The emerging media channels that today’s youth gravitate to often lack the measurement and attribution infrastructure that performance-obsessed marketers rely...
As we settle into the New Normal phase of the pandemic, we're more dependent than ever on TV, media and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. B2B Goes Back To Basics B2B publishers, intent-based media,...
EightyOne’s ‘Great Night In’ campaign for Women’s Refuge has raised a total 14,628 Safe Nights for women and children building...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Baby Steps Babylist began as a registry to...
Upfront week has officially wrapped, with (most) companies making compelling pitches to advertisers. While the primary focus was wooing marketers...