Automotive marketers were among the first major advertisers for legacy television. Now, they're ditching their age-old audience demos for first-party...
Motors
British luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability...
IPG Mediabrands’ performance agency Reprise has been awarded the strategy and creative account for the Australian and New Zealand launch...
When General Motors pledged to shift specific portions of its media budget to Black-owned agencies and media companies a week...
Apparently, Will Ferrell's got feelings for Norway. And they aren't positive. At least that's what General Motors is teasing for...
This year's logo discourse kicked off with Burger King and General Motors taking center stage. #DesignTwitter quickly endorsed Burger King's...
For only the fifth time in 113 years, General Motors has a new logo. The visual identity refresh is part...