The upfronts week presentations have ended, and now it's time for the real work: the negotiations. Adweek is sitting down...
Multicultural
Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help...
On Tuesday, Adweek turned its independent agency focus on "Multicultural Independence" with a panel moderated by Agencies editor Doug Zanger,...