Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help brands spend their programmatic advertising dollars on multicultural publishers. One of the “Big Five” trade book publishers, Penguin Random House has seen an explosion in demand for titles written by Black, Latinx, Asian and Pacific… Continue reading »
The post Penguin Random House Amplifies Black Stories With MediaMath’s Multicultural Marketplace appeared first on AdExchanger.
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