The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock...
Must
I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a...
Albert Thompson will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 24-25 in New York City. Click here to...
Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access...
The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by...
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead...
Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To...
In recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its...
The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across...
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel...