Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has...
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Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising...
Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the...
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For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and...
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a...
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results...
Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their...
AUCKLAND, Monday: Phantom Billstickers’ innovative out-of-home experience for the season 3 launch of The Boys has been shortlisted for the...