The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across...
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Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel...
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has...
Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising...
Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the...
Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although...
For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and...
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a...
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results...