For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and protecting their direct relationships – not only with the audience, but also with the advertiser. However, after years of chasing the warped incentives of the third-party cookie era, many publishers have forgotten how to be […]
The post Premium Publishers And MFA Have The Same Business Models. That Must Change appeared first on AdExchanger.
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