Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...
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Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV...
The ad industry needs to check itself before it wrecks itself.That was the rallying cry Tuesday at NBCUniversal’s swanky State...