NBC And Telemundo’s Station Groups Embrace The Programmatic Possibility For Local

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Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV environment – local station groups aren’t far behind. NBCUniversal Owned Television Stations is laying the foundation for greater addressability at the local and regional level. The division houses 39 NBC and Telemundo local TV stationsContinue reading »

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NBC: Inconsistent Measurement (And Bad Ads) Are Holding The Industry Back

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The ad industry needs to check itself before it wrecks itself. That was the rallying cry Tuesday at NBCUniversal’s swanky State of the Industry Forum, where 150 digital and broadcast advertising luminaries gathered in midtown Manhattan for fancy eggs and frank discussion. “I’ll cut right to the chase: We have problems,” said Linda Yaccarino, NBCUniversal’sContinue reading »

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