Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
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The term "dark funnel" has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an...
When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s Birkin bag, most of their followers...
Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years....
Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital...
It was TikTok's turn to fire back in the he said, she said conversation over how it handles its users'...
Jayson DubinCEOPlaywire“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the...
It's been said that the "shift to social media" is as meaningful as when audiences migrated from radio to television....