Agencies Need to Take a Localized Approach to Influencer Marketing

When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s Birkin bag, most of their followers won’t do more than like or maybe share the post, as the majority of their audience doesn’t have the disposable income to afford designer accessories–especially ones that cost over $ 10,000. But when a smaller influencer…
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