With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about...
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Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's...
Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What...
According to Mayo Clinic, the average American adult walks somewhere between 3,000 and 4,000 steps a day. That's a figure...
Meta is preparing for a shareholder showdown at its annual investor meeting today over the growing threats of generative artificial...
If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to...
The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. ...
"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of...
Liquid Death is taking its patented outrageousness to new heights--literally--by launching a contest to give away a fighter jet nicknamed...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...