The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
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Streaming services are increasing both their subscription prices and ad loads. Plus: Meta just broke the record for the biggest...
Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new...
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for...
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a...
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to...
Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them,...
The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Math MediaMath came to the end of...