The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for...
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Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a...
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to...
Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them,...
The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Math MediaMath came to the end of...
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories....
To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for...
Colorism still permeates so much of what we do in the marketing ecosystem. From who we cast to the products...